10 ways to promote your video business without advertising.
It’s a fact, Jack. (Or Jill.) You need customers; customers need your production and duplication and packaging services. It’s definitely a win-win situation. But -if your potential buyers aren’t aware that you exist, or they can’t find you…you’re certainly not going to have a roaring success on your hands. People won’t benefit from your services, and you’re not going to be collecting any money from them. No doubt about it that marketing is an absolutely necessity to keep your name on the tip of their tongues, and at the top of their minds. And don’t worry if you’re on a very limited budget -or even a very very very limited budget. There are still quite a few ways for you to promote yourself and your services. Here’s a dozen ideas you can use to get started.
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March 24th, 2008 at 5:10 am
Steve,
Great post! I really like the idea of forming alliances with vendors, competitors, etc. Over here, we have been very successful with this tactic. Video producers who sell to businesses can find the process tough because we are really selling one leg of a multi-legged marketing stool. Formin an alliance with a firm that sells the entire stool (marketing plan/execution) can simplify the process.
Oh, I really like your new blow template and your use of the blog to present your tips. Keep it up!
John
March 25th, 2008 at 3:52 am
Hey, Partner! Good to hear from you. Since you are one of the “production pioneers” in forming good alliances with other vendors, the kind words are high praise. Thanks much, John.