About

Marketing is the Critical Key to a
Successful Video Production Business.

Are you shooting weddings or live events, producing corporate videos or providing a range of video services and getting tired of just struggling along in your business?

Are you frustrated with costly advertising and marketing schemes that just don’t work…and make you feel like there’s no hope for your business?

It’s not your fault, you know.

Since the day you got into your video business, chances are you’ve been taught to “market” (or maybe never taught at all) in ways that simply don’t work, have never worked, and will never work!

Why?

Because most of what everyone teaches you to get new
clients is pushy, obnoxious, embarrassing and generally useless!

Getting prospects to call you is easy…IF you know the secrets!

Success at getting clients has nothing to do with your state-of- the-art equipment or your editing skills or your swanky reception area.

Success at getting clients has everything to do with understanding the real secrets of motivating prospects to call you, and book you for your goods and services.

And that’s the purpose of this blog.

So come along. Subscribe today and join us for in a discussion of the great opportunities that await independent videographers and small video business owners.

About the Editor

A working writer/director/video business owner for over 35 years, Steve Yankee has spent the last 15 years helping hundreds of video business owners and independent videographers succeed and prosper. As a former advertising agency owner and creative director, newspaper editor, columnist and the co-founder of two video production companies, Steve puts his uncommon knowledge of proven advertising techniques, real-world promotional and marketing skills to work for you in The Video Business Advisor.

The author of the popular Master Video Marketing Course, and dozens of other books, videotapes, audios and booklets, Steve’s work has earned him an international reputation as an innovator of highly-effective, results-oriented marketing tools. “My philosophy is simple,” Steve states. “I provide no-nonsense, real-world help for building a profitable video business. There’s no academic theory, no vague instructions on what to do to succeed, no fluff. There’s just me, telling you exactly how to do what you’ve got to do to succeed.”

Steve is a member of Mensa, and served on their national public relations committee, as well as on the advisory committee of the Association of Professional Videographers. He’s a frequent speaker at regional and national video association meetings, and is a columnist and contributing editor for EventDV magazine.

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