Benefits, Benefits, Benefits!
posted by Steve on 9th, 2008
Remember the difference between “features” and “benefits.”
Your latest digital camcorder may have 28 chips but your average customer doesn’t know…and probably could care
less.
What he or she DOES care about is the benefit of that feature. Namely, that their wedding, seminar or other event will be captured in flawless high-resolution full color.
Benefits, benefits, benefits!
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April 17th, 2008 at 1:12 pm
Right on Steve! Always answer the aka “What’s in it for me?” question.
May 2nd, 2008 at 3:28 am
Good point Steve and worthwhile repeating. Just checked our latest brochure and there was definitely room to improve using this tip. Keep ‘em coming!