Producers! Ready to get your share of “Internet Gold?”
According to a recent article in Top Tech News, a video camera, computer and high-speed Internet connection are the tools you’ll need for the next “gold rush.”
More and more, businesses and corporations are looking to the Internet as a source of advertising revenue. And, smart producers just like you are working to create ad-friendly entertainment and news videos for the Web. Who can blame them? Research firm eMarketer says that ad spending for Internet videos will rise 455 percent by 2011 to $4.3 billion.
Internet users can already find a plethora of web video from reruns of network TV programming to user-generated bits for YouTube. The problem for advertisers is that a large amount of the video people watch on the Web is still user-generated.
There’s no way to tell what user-generated tip will be hot, “And it’s typically pornographic, stolen or stupid,” says Ron Bloom, CEO of PodShow. (Gotta love that.) Which is why companies are turning their focus to original Web production. And forward-thinking producers are ramping up to take advantage of the emerging trend…
Read the article here but you’ll have to bypass a splash page…
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April 14th, 2008 at 12:40 pm
Thanks for pointing us towards that article Steve. It makes very encouraging reading in this time of ‘economic uncertainty’. Confirmed in my mind that we are going to be on the right track with our new corporate business opening its website doors soon. Keep up the good work!