Trade show video coverage packages a good idea

Broadcast Engineering recently featured an interesting article on Trade Show News Television, an enterprising production company that shoots tv-style interviews and news clips for its clients at their trade show booths.

Customers choose one of three streaming video packages based on marketing and distribution needs. The footage is captured, edited and then made available for video streaming.

According to the article, the concept has attracted the interest of trade show managers, online publishers and exhibitors. “More than ever, business customers and prospects access their information online through streaming video,” states Bob Lipp of Trade Show News Television. “Our concept gives trade show exhibitors a unique sales tool that continues to support sales long after the trade show has ended.”

It’s something to consider when expanding or diversifying your video offerings as well.

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