Turn your expertise into great marketing tools

My friend and Video Business Advisor Advisor (I’ve got to think of another name for this great group of people!) John Easton has produced a video of a panel discussion he recently participated in on business networking strategies.

Says John, “I thought the video serves as a good example of how end users can use program-based streaming video to turn their expertise into effective marketing tools. FYI, our Chamber of Commerce (Charlotte, NC) has signed on a distribution partner (4,000 + business audience) and we are working on others The programming is also an opportunity for video producers to sell yet one more service.

“In addition, I mention you and your rule of 8:16 in the discussion. I thought you might get a kick out of the mention.”

I watched the series, enjoyed it and yep, I did get a kick out of the mention, John. Thanks for that, and for giving us another great tip for marketing our businesses.

See the series on John’s Blog. And while you’re there, sign up for a free subscription to John’s stuff. He’s a terrific source of marketing ideas that really work.

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Use YouTube to captivate, not to sell.

For best results remember that YouTube -or any other video aggregator site, for that matter -is not your marketing collateral. In other words, don’t try to hard-sell your products or services on YouTube; use the website wisely to get people interested in who you are and what you do. Then, once they start flocking to your website, you can sell them all you want. The minute you start boring viewers with frenetic ‘Buy Me, Buy Me!’ messages, they’re gone. The best way to market yourself or your company on YouTube? Come up a few videos that are entertaining enough or interesting enough (or both) that viewers will sit through them willingly, and want to see more. When you have half a dozen of these types of videos online, viewers will certainly want to know more about you, your company or your products. And that’s when your marketing really begins.