Rising Gas Prices Can Be Good For Your Video Business.

A brief article in the June 13th issue of The Week magazine caught my eye. It mentions how a number of companies have reduced travel perks for their employees. Business class flights and swanky hotels are becoming a thing of the past.

Now, rising gas prices have motivated companies to look into ways to cut certain types of travel completely. Internet meetings, video-conferencing, live video feeds …

Are you seeing what I’m seeing, here? This is a great time to offer your services to corporate clients as a video producer or “video technology expert.”

Rising gas prices are also going to cause many people (clients) to look closer to home for the video services they need, too.

One of the ways to capitalize on this trend is to be sure your website and other marketing tools clearly indicate where your company is physically located. Let clients know that not only do you have the skills to deliver a quality service and/or products, but that you have access to the best local resources available.

Of course, don’t make the claim unless you can stand by it.

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Last month, I mentioned how getting local traffic is a real key to video business success. Why should clients have to go to the ends of the earth for quality service when you can provide it from right next door?

A few other benefits to rising gas prices … you can group all your errands and make a one-time run, preferably during your less productive hours, and you can cut back on non-essential out-of-office meetings. Certainly a little thought to how you can drive less can help sharpen your time-management skills and cut down on waste, eh?

The next time you stop at the gas pump, look at the bright side. This, too, can be an opportunity.

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For more information on how to save money during tough conomic times, be sure to pick up your free copy of my latest report,“Marketing Your Video Business Through A Downturn.” It’ll give you some common sense guidelines for stepping back, assessing your production business, and applying practical, low-cost tactics for stretching assets and marketing spending further -in the right directions -for a greater yield.

And it’ll teach you some great no-cost ideas and techniques to add a little extra to your bottom line, too. Click here to get your copy. No charge, no obligation.

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Free resource will help you market your video business in tough times

In a downturn, the first thing many video producers and independent videographers cut is marketing. They stop advertising, they stop sending out demos and generally, they cut down on their promotional activities -if not eliminating them entirely.

This may sound like a logical thing to do, but it’s a dumb move.

And it’s exactly what a lot of your competitors are going to do -if they haven’t already done it -which gives you a terrific opportunity to gain new business.

To give you an extra boost in these difficult times, I’ve written a short, easy-to-read little guide to helping you maintain your business in tough economic times.

And I want you to have a free copy.

“Marketing Your Video Business Through A Downturn” will give you some common sense guidelines for stepping back, assessing your production business, and applying practical, low-cost tactics for stretching assets and marketing spending further -in the right directions -for a greater yield.

And it’ll show you some great ideas and techniques to add a little extra to your bottom line, too.

The last time I put out one of these recession-busting reports, I sold it for $19.95. This time around, it’s free. No charge, no obligation.

All I ask is that if you like it and it’s helpful to you, pass it along to a friend or two. You can give them the link to the download page or you can just send the .pdf book to them by email. Or burn it to a CD and flip it to them. And if you’re in a local video association, feel free to let your fellow videographers know it’s available.

Fair enough?

Thanks. As always, I wish you the best of success! And go get your free copy right here.

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