posted by Steve4th, 2008
Honest, this is my last post about YouTube for awhile!
Producer and popular video writer Stu Sweetow clues us in that YouTube has announced a helpful new analytics tool that will enable publishers and advertisers to track viewership on the popular video-sharing site. This is going to provide some very valuable information to those of you who use YouTube for viral marketing and video sharing. Read the whole article on the YouTube Blog.
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posted by Steve30th, 2008
For best results remember that YouTube -or any other video aggregator site, for that matter -is not your marketing collateral. In other words, don’t try to hard-sell your products or services on YouTube; use the website wisely to get people interested in who you are and what you do. Then, once they start flocking to your website, you can sell them all you want. The minute you start boring viewers with frenetic ‘Buy Me, Buy Me!’ messages, they’re gone. The best way to market yourself or your company on YouTube? Come up a few videos that are entertaining enough or interesting enough (or both) that viewers will sit through them willingly, and want to see more. When you have half a dozen of these types of videos online, viewers will certainly want to know more about you, your company or your products. And that’s when your marketing really begins.
posted by Steve20th, 2008
Seth Godin recently commented that YouTube has, quietly, become a significant force in business learning. He stated that “people who would never read a 200 page book would happily watch a three minute video.”
Like it or not, people are turning to YouTube and other video aggregator sites in order to learn things…and they’re using the compelling power of video to get their instruction. Instead of gnashing your teeth about having to compete with rank amateurs (and I mean that in both senses of the word) and poor production values, embrace the new trend in learning! Focus your marketing on people and concerns that need to get their message on video and out to their audiences. Anyone who publishes books or printed instructional matter is a good candidate for your video production skills, both for repurposing their training materials into video, and for getting it onto the Internet.
And yes, we practice what we preach. For the past six months, we’ve been repurposing our earlier books, special reports and live seminars into video courses that are now available online on the Video Business Advisor website anytime of the day or night. We’ll tell you how we do it quickly and inexpensively in a future article.
