This is Not A Good Time to Cut Your Marketing Budget…
It’s getting a little weird out there right now – a downturn in the marketplace, the dreaded “R” word rearing its head, the convergence of technology …but that is no reason to stop investing in your business. I just got back from the 4EVER Group’s video conference in Orlando where I was shocked by the number of business people who just wouldn’t spend money on their building up their businesses. Whether it was new technology, education, or marketing and promoting -particularly those last two categories -they just didn’t feel that this was the “right” time.
VBA member Case Marsh puts it well when he says, “During the down cycles, I’ve seen people hunker down under their desks in vain efforts to hide from bad times. It never works. Bad times have a way of finding their way into every nook and crack, and root out the weak. The economists call it “adjustments.” You can be part of an adjustment, or you can be part of the recovery. You choose.”
That got me to thinking – and so I put together an hour-long podcast entitled, “Why Your Video Business Sucks.” It’s free to all VBA members. Find all the details about membership by clicking here, and find your way out from under your desk at the same time.
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