Use YouTube to captivate, not to sell.
For best results remember that YouTube -or any other video aggregator site, for that matter -is not your marketing collateral. In other words, don’t try to hard-sell your products or services on YouTube; use the website wisely to get people interested in who you are and what you do. Then, once they start flocking to your website, you can sell them all you want. The minute you start boring viewers with frenetic ‘Buy Me, Buy Me!’ messages, they’re gone. The best way to market yourself or your company on YouTube? Come up a few videos that are entertaining enough or interesting enough (or both) that viewers will sit through them willingly, and want to see more. When you have half a dozen of these types of videos online, viewers will certainly want to know more about you, your company or your products. And that’s when your marketing really begins.
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March 30th, 2008 at 12:56 pm
Youtube viewers are more romantic to videos than any other community and they love videos which gives them any of the deep felt emotions