Where’s the Ad Money on TV?

posted by Steve on 10th, 2008

With the explosion of new media advertising in recent years, the traditional production model catering to advertisers simply no longer works. Each passing month clients spend less money on television spots, want their TV ads to tie into larger marketing campaigns or even turn completely to the Internet to get their message out. In an exclusive StudioDaily video, a panel of advertising production heavyweights discuss how they have rethought and restructured their business to fit the needs of today’s market. See it here…