YouTube is actually good for your business.
Seth Godin recently commented that YouTube has, quietly, become a significant force in business learning. He stated that “people who would never read a 200 page book would happily watch a three minute video.”
Like it or not, people are turning to YouTube and other video aggregator sites in order to learn things…and they’re using the compelling power of video to get their instruction. Instead of gnashing your teeth about having to compete with rank amateurs (and I mean that in both senses of the word) and poor production values, embrace the new trend in learning! Focus your marketing on people and concerns that need to get their message on video and out to their audiences. Anyone who publishes books or printed instructional matter is a good candidate for your video production skills, both for repurposing their training materials into video, and for getting it onto the Internet.
And yes, we practice what we preach. For the past six months, we’ve been repurposing our earlier books, special reports and live seminars into video courses that are now available online on the Video Business Advisor website anytime of the day or night. We’ll tell you how we do it quickly and inexpensively in a future article.
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